The deal would also mark Combs’ latest venture after expanding from music into film and television production, fashion, spirits (including Cîroc and DeLeón Tequila) and, most recently, cannabis.

Since January 2020, the digital audience has grown from 500,000 unique views per month to 12 million digital visitors monthly, plus 18 million social followers.Ĭombs also has a longstanding relationship with Paramount Global, dating back to his days with MTV, where he produced three iterations of “Making the Band” between 20, which were a major success for the network.Īcquiring BET would give Combs the opportunity to bring the two networks together in a unique way, broadening BET’s audience reach with Revolt’s younger and more diverse audience, plus engaging the company’s strength in digital, with a reported 12 million digital visitors monthly, plus 18 million social followers.

Jakes” producing about 40 episodes a year, plus the series “Caresha Please.” In 2022, Revolt, which is headquartered in Atlanta, also launched a podcast network with a roster of more than 30 series, as well as Revolt Mixtape, a new FAST channel for library programs and exclusives. Under the leadership of CEO Detavio Samuels, who joined the company in 2020, Revolt has expanded their slate - increasing their original series offerings from 26 to 42 in two years, with weekly programs like “Revolt Black News,” “Drink Champs” and “Kingdom Culture With T.D. At its inception, Revolt reached roughly 25 million households today, that number is roughly 80 million, with its digital reach exponentially greater. Over the past decade, the network rooted in hip-hop culture has developed into a multimedia company that produces linear and digital long-form series and multi-platform short-form programming.

Of course, Combs is already the owner of Revolt, which he launched in 2013. Paramount Global declined Variety‘s request for comment. In fact, that insider says that Paramount is not yet in talks with anyone at this point in the process, but that many parties have expressed interest. Another source familiar with the situation tells Variety, that while Combs has expressed interest in acquiring BET, he is not yet considered to be in talks with Paramount to purchase a majority stake.

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